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YEAR 1

Courses

• MGT 3200 Foundations of Business

  An introductory survey course designed to introduce students to the principles and functions of a business. The various functional areas of business will be discussed, including economic systems, small business, management, human relations, marketing, accounting and finance. The course will also review the role of businesses in society and business ethics.

• MTH 3111 Functions with Applications

  This course is designed to provide students with the necessary mathematical background for calculus courses and its applications to some business and economics courses. It covers the fundamentals of real-valued functions, including polynomial, rational, exponential and logarithmic functions and introduces students to the concepts of derivative and integral calculus with its applications to specific concepts in micro- and macro-economics

• MKT 3200 Foundations of the Business of Fashion

  This course acts as a foundation to the world of fashion from a business point of view. The course investigates the notion of what a customer is and separates this out from customers within the context of business-to-business relationships. The course further investigates issues of market segmentation, positioning, promotion and branding. The course concludes with some fundamental discussions on the role of business strategy within the fashion business.

• MGT 3201 Foundations of Computer Applications

  This is a foundations course comprised of a broad overview of information systems and technology, as principally used in support of business processes and decision-making activities. An in-depth discussion of the relationship, between organizations and information systems is a fundamental element of the course. Topics include: computer hardware and software, operating systems, the use of excel in management practice, social issues related to information systems. The use of excel provides a common thread in the topics covered throughout the course.

• GEP 3105 Tools for Change

  In this course, students will discuss and respond to social issues in the local area through group work, reflecting on how they can become both collaborative and independent learners. They will research the context of and plan for service learning in the local area. They will learn to use a range of digital platforms for individual and group project work, focussing strongly on effective communication, including oral presentation and written reports using a range of relevant primary and secondary sources.

• GEP 3180 Research and Writing I

  This core course concentrates on developing the students’ ability to read and think critically, and to read, understand and analyse texts from a range of genres. How do you successfully negotiate a path through a sea of information and then write it up? Using essential information literacy skills to help with guided research, this course develops the ability to produce effective and appropriate academic writing across the curriculum. This is the first course in the ���ϲ��ֳ�ֱ�� academic research and writing sequence.

Plus one of the following:

• GEP 3150 Visual Thinking

  This course provides an interdisciplinary grounding in the practice and theory of critical visual thinking. Through theoretical frameworks such as semiotics, it explores predominantly photographic images, from across a range of cultures and contexts: the arts, politics, science, sport and technology. Through visual analysis, it considers digital forms of observation and image making, as well as building understanding by visual practice. It examines questions concerning curating, circulating and making public the images we produce. It asks: What are the values and truths hidden in images? How can the practice of image production advance our thinking around images? How, in the context of a range of disciplines, can we learn to communicate ideas visually and verbally?

• GEP 3170 Narratives of Change

  This course considers a landscape of global ideas through the lens of contemporary literature. Students will be introduced to pivotal moments of recent thought surrounding gender, race, environment and technology, exploring how literature both shapes and responds to our changing world. Students will analyse literary, political, and theoretical texts from a variety of cultures, exploring the relationship between written form, content and context particularly the ways in which social change might play out in literature. There will be the opportunity to produce both critical analysis in essay form and creative writing that responds to the texts studied.

YEAR 2

Courses

• COM 4405 Advertising, PR and the Media

  This course explores public relations, advertising and journalism, examining their history and evolution and how they relate to each other, as well as investigating the political, economic, social and cultural contexts in which they practice and reviewing their relationships with the media industries. It relates the practice of PR, advertising and journalism to international events and contemporary issues and developments, including criticisms of the industries’ role and a range of ethical debates.

• ACC 4205 Managerial Accounting

  This course introduces students to the generation of cost data for the preparation of proper, representative financial statements, and for optimal planning and control of routine operations and long range organizational goals. It focuses on the uses of formal cost accounting systems and quantitative techniques to make managerial decisions. Topics include: direct absorption income statements, job and process costing, allocation and proration, pro-forma and capital budgeting.

• ECN 4105 Introduction to Microeconomics

  An introduction to basic economic methodology. Within a framework of supply and demand analysis, the behavior of producers and consumers is examined in the context of the efficient allocation of scarce resources in society.

• HST 4405 History of Fashion

  This course analyses the history of fashion from a sociological perspective – covering the period from the beginning of the modern period to the present. Relationships between dress, fashion, class, political power, ethnicity and gender are investigated. While the primary focus is upon the historical development of western fashion global interconnections are investigated throughout the course.

• MGT 4100 Introduction to Management

  This course is designed to provide a foundation of knowledge on the subject of management. We discuss the functions, tasks and responsibilities of managers. The assignments, projects, and exercises are designed to, in addition to providing a deeper understanding of what management is, challenge students to hone their teamwork and business communication skills.

• GEP 4180 Research and Writing II

  A part-time work placement of approximately three months (depending on the requirements of the organisation in question; a minimum of 9 weeks) within an organisation to enable students to participate in graduate level experiential learning and so develop hands-on skills and professional experience which will prepare them for work in a range of film, television, arts and other creative cultural industries. Placements are supervised, career-related work experiences combined with reflective, academic study that help students ‘learn by doing’. During the internship, the staff of the Internship Office and a faculty supervisor work closely with each student and the organisation to ensure that the placement is a successful one.

• GEP 4105 Change in Practice

  This course takes an interdisciplinary approach to analyse London-based social and environmental needs. Students will discuss key texts related to service learning and apply a range of planning and research techniques to deliver a community-based project related to a chosen social or environmental issue. Students will use local resources when available including registered not-for-profit and community-based organizations and reflect critically on their ability to create a positive contribution to society. Students will engage in community-based service learning, with guided academic tasks and reflection.

• MTH 4120 Probability & Statistics I

  An introductory course in probability primarily designed for business economics and psychology majors. The course coverage will include: descriptive statistics, elementary probability theory, random variables and expectations, discrete probability distributions (Binomial and Poisson distributions), continuous probability distribution (Normal distribution), linear regression analysis and correlations, elementary hypothesis testing and Chi-square tests, non-parametric methods and SPSS lab sessions targeting applications of statistical concepts to business, economics and psychology and interpretations of hardcopies. All practical work will be produced using SPSS statistical software.

YEAR 3

Courses

• ENT 5200 Entrepreneurial Theory and Practice

  This course is designed to provide students with an understanding of enterprise at the individual, firm and societal level of inquiry. The Course will enable students to understand theories of entrepreneurial behaviour, innovation and wider societal issues and enable them to relate such theories to practice. They will also simulate an understanding of the behaviours of an entrepreneur placed within the dynamic of business. The purpose is to enable students to be aware of the importance of enterprise in the economy.

• FNN 5200 Corporate Finance

  This course examines the financial needs of corporations and the range of mechanisms available to meet them. The key concept of the time value of money is studied and applied to several decision models in capital budgeting and investment valuation. Other basic theories of Finance examined include risk versus return, modern portfolio theory, and basic financial statement analysis. Different financial requirements are considered with some emphasis in comparing internal and external sources of funds, their relative availability, and costs. Other topics considered include capital structure and dividend policy.

• MGT 5415 Governance and Sustainability

  The course provides students with an understanding of the concepts and key issues of corporate governance, corporate accountability, corporate social responsibility and corporate sustainability. It informs students of key policies and corporate governance mechanisms to investigate corporate failures in order to derive good corporate governance and accountability. The course identifies key stakeholders and evaluates the role that governance plays in the management of a business.

• MKT 5200 Principles of Marketing

  The course introduces students to the principles and operations of marketing. Course work includes an in-depth analysis of the strategic role marketing plays in contemporary business from new product development, marketing research and target marketing to consumer behavior analysis, advertising and promotion and personal selling activities. Each variable of the marketing mix will be covered in detail and the macro and micro business environment will be assessed for their impact on marketing planning. Lectures, discussion topics, case studies, videos and practical exercises are used to cover the course material. Prerequisite: For Business Administration majors: Completion of the ���ϲ��ֳ�ֱ�� core, MGT 4205, MTH 4120, and MGT 5210. For Communication majors: MGT 4200 with a minimum grade achieved of C, and COM 5200.

• MKT 5405 Fashion Marketing and Retail

  This course covers the fundamentals of fashion and the basic principles that govern all fashion movement and change. It examines the history, development, organization and operation of merchandising and marketing activities, trends in industries engaged in producing fashion, purchasing of fashion merchandise, foreign and domestic markets, and the distribution and promotion of fashion.

• MKT 5410 Psychology of Fashion and Luxury Goods

  Consumer psychology within the context of the consumption of fashion and luxury products and services is complex and is influenced by many factors. A thorough analysis and understanding of these factors allows organizations to plan effective marketing activities suitable to their target markets. This course enables students to understand the importance of consumer behaviour in the process of marketing fashion and luxury goods and services.

• MGT 5200 Research Methods and Data Analysis

  This course provides an overview of how research in business and economics can be conducted. Topics covered include research philosophies, critical literature review, and quantitative and qualitative data collection and analysis. This course prepares students for their Senior Projects.

Plus one of the following:

• GEP 5101 Service Learning: Digital Collaboration

  A part-time work placement of approximately three months (depending on the requirements of the organisation in question; a minimum of 9 weeks) within an organisation to enable students to participate in graduate level experiential learning and so develop hands-on skills and professional experience which will prepare them for work in a range of film, television, arts and other creative cultural industries. Placements are supervised, career-related work experiences combined with reflective, academic study that help students ‘learn by doing’. During the internship, the staff of the Internship Office and a faculty supervisor work closely with each student and the organisation to ensure that the placement is a successful one.

• GEP 5102 Service Learning: Leadership in a Changing World

  A part-time work placement of approximately three months (depending on the requirements of the organisation in question; a minimum of 9 weeks) within an organisation to enable students to participate in graduate level experiential learning and so develop hands-on skills and professional experience which will prepare them for work in a range of film, television, arts and other creative cultural industries. Placements are supervised, career-related work experiences combined with reflective, academic study that help students ‘learn by doing’. During the internship, the staff of the Internship Office and a faculty supervisor work closely with each student and the organisation to ensure that the placement is a successful one.

• GEP 5103 Service Learning: Environment and Society

  A part-time work placement of approximately three months (depending on the requirements of the organisation in question; a minimum of 9 weeks) within an organisation to enable students to participate in graduate level experiential learning and so develop hands-on skills and professional experience which will prepare them for work in a range of film, television, arts and other creative cultural industries. Placements are supervised, career-related work experiences combined with reflective, academic study that help students ‘learn by doing’. During the internship, the staff of the Internship Office and a faculty supervisor work closely with each student and the organisation to ensure that the placement is a successful one.

• GEP 5104 Service Learning: Global Citizenship and Migration

  A part-time work placement of approximately three months (depending on the requirements of the organisation in question; a minimum of 9 weeks) within an organisation to enable students to participate in graduate level experiential learning and so develop hands-on skills and professional experience which will prepare them for work in a range of film, television, arts and other creative cultural industries. Placements are supervised, career-related work experiences combined with reflective, academic study that help students ‘learn by doing’. During the internship, the staff of the Internship Office and a faculty supervisor work closely with each student and the organisation to ensure that the placement is a successful one.

YEAR 4

Courses

• MGT 6102 Sustainable Strategic Management

  Building on long established models of strategic management the course focuses on strategic analysis, planning and implementation in the light of current interest in sustainability and ESG values. Early lectures outline the basic strategic analysis models and case study analyses relate to both the firm's internal operations and the environment in which it operates. The course culminates in embedding the principles of ESG and the triple bottom line into future strategic planning.

• MKT 6101 Digital Marketing and Social Media

  This course focus on Human Resource Management in Business including the non-for profit sector. Key HRM topics are covered as Talent Management, Workforce Planning, Recruitment and Selection, Diversity, Performance Management and Learning and Development. It is appropriate for students seeking to follow a career in Human Resource Management or in other areas of functional management.

• MKT 6102 Ethical Fashion and Sustainability

  This course focuses on analysing ethical considerations within the fashion industry, whilst also exploring changes in practice, communication and consumerism and the diversity of stakeholders in the supply-chain of this industry toward sustainability movements.This course will give students an overview of ethics and sustainability in the fashion industry, ranging from textile fibre production to the globalisation of fast fashion. The course considers the growing demand from consumers that the fashion items they choose have been produced ethically. The course also focuses on the needs of stakeholders who look for sustainability in the creation of shared value. Ethical sourcing is increasingly becoming the norm for the fashion industry and it has changed the way of fashion production and consumerism.

• MKT 6103 Fashion Product Development

  Fashion professionals are often generating ideas, defining looks and moods a couple of seasons in advance. Product development and forecasting is an essential part of the way that the fashion industry organises and promotes itself. This course is designed to give students a systematic overview of product development and the trend cycle in fashion, its operation in relation to the industry’s specialist sectors, and to introduce the creative and commercial functions of the fashion forecasting process within the fashion industry. It considers marketplace dynamics which affect and create the trends and impact on lifestyles and fashion products.

• MKT 6297 Senior Project in Marketing

  The senior project in Marketing forms the culmination of a student's studies in the area of marketing . The project requires a significant level of enquiry and research. It will typically investigate a hypothesis, an issue or case on a relevant topic. The investigation ought to make use of quantitative and/or qualitative research methods. Students will be guided by their supervisor and conduct individual research work on an agreed topic. The supervisor will facilitate the process through regularly-scheduled meetings.This course is only open to seniors, ideally final semester students should take this course.

Plus one of the following:

• MKT 6104 Luxury Brand Management

  Students will gain an insight into the structure of the luxury goods market, and the impact that market change may have upon future prospects and opportunities. This course considers the nature of the luxury product and the competitive advantage that it provides to the delivery of quality, design, image and distinctiveness. The luxury brand concept and definitions are critically examined in full and the various conceptual frameworks that link the luxury brand market to the market for normal goods is explored.

• ENT 6103 Lean Start-up & Design Thinking

  Fashion professionals are often generating ideas, defining looks and moods a couple of seasons in advance. Product development and forecasting is an essential part of the way that the fashion industry organises and promotes itself. This course is designed to give students a systematic overview of product development and the trend cycle in fashion, its operation in relation to the industry’s specialist sectors, and to introduce the creative and commercial functions of the fashion forecasting process within the fashion industry. It considers marketplace dynamics which affect and create the trends and impact on lifestyles and fashion products.

Integrated Internship

• MKT 6901 World Internship in Economics

  The Internship in Business Management is a student work placement that aims to provide students with the experience of working internationally within the area of Marketing.Students will develop the intellectual, professional, and personal skills that will enable them to function well in a culturally diverse working environment. All internships are supervised by faculty, and all last a minimum of 6 weeks in length and are carried out full time Monday to Thursday/ Friday. Each student will also complete a series of assessments throughout the internship, such as keeping a written journal of their experience, preparing an internship portfolio, and delivering a final presentation. These assessments have been designed to help the student reflect on the skills they are learning and the benefits gained from the internship experience, and also to help them determine if their current career goals are the correct fit for them. During the internship, the staff of the Internship Office and a faculty supervisor work closely with each student to ensure that the placement is a successful one. Students’ final grades are based on several factors including, written assignments, presentation, and a report from their workplace supervisor which is taken into consideration.

• MKT 6902 Internship in Economics

  The Internship in Business Management is a student work placement that aims to provide students with the experience of working within the area of Marketing in London.Students will develop the intellectual, professional, and personal skills that will enable them to function well in a culturally diverse working environment. All internships are supervised by faculty, and all last a minimum of 6 weeks in length and are carried out full time Monday to Thursday/ Friday. Each student will also complete a series of assessments throughout the internship, such as keeping a written journal of their experience, preparing an internship portfolio, and delivering a final presentation. These assessments have been designed to help the student reflect on the skills they are learning, and the benefits gained from the internship experience, and to help them determine if their current career goals are the correct fit for them. During the internship, the staff of the Internship Office and a faculty supervisor work closely with each student to ensure that the placement is a successful one. Students’ final grades are based on several factors including, written assignments, presentation, and a report from their workplace supervisor which is taken into consideration.